WE GET YOUR STORY HEARD
If you want Yourself, Your Film/Music or Brand to get more exposure, have more impact and be heard by more people then this is for you. The digital PR campaign will speak about you, your content or Brand. We target national and regional News and lifestyle press, to create as much coverage as possible. A typical PR campaign with Digitunes lasts 4 weeks and is carefully planned from the beginning to end. We will create a press release and distribute it to top key media outlets across India to ensure the best results.
PR CAMPAIGN TIMELINE
To start your MusicPR Campaign, we first create your Profile & Press release.
We Start making your targeted list within your Industry market.
After distributing your press release in media, we follow up to gather the publishing information.
Even after completion of the PR campaign, we keep following up with the media to keep the momentum going on.
FREQUENTLY ASKED QUESTIONS
What is Digital PR?
Digital PR involves write-up about you, your music/film or Brand on leading websites and online publications and honest (hopefully good) customer reviews. Digital PR helps you reach your target customers by featuring your work or business on websites they read, podcasts they listen to and on social media accounts they love. It can get you five-star reviews on Google and Amazon. Ultimately, Digital PR positively impacts a website’s search engine visibility and ranking.
For Musician, Filmmakers, or businesses, a well-planned Digital PR strategy will focus on getting You or Your Work/business featured in online publications that write about your kind of news. These could be local newspaper websites, local blogs written by bloggers living in the area, reviews from local people who have purchased from you and sponsorship of local events or charities.
Digital PR vs Traditional PR?
Traditional PR refers to those publicists that busted their balls networking with journalists over the phone and schmoozing them at dinner to get their clients into newspapers and print publications. PR traditionally focused on print-based publications, TV, and radio. But print media isn’t what it used to be, and online media is rapidly overtaking traditional print publications and even TV. With the growth of online marketing, the savviest of these PRs have shifted their focus online to Digital PR.
What are the benefit of doing Digital PR and Digital Promotion Simultaneously?
The PR mainly deals with right messaging through a diverse mediums like a press release, social media, blog post, case studies, white papers, newsletters, social media content and business & social events. The digital marketing, on the other hand, focuses on creating new demands for the products or services and looking for new leads. To do its job effectively, the digital marketing team uses interesting contents in all their strategies. They use content on the landing pages, social media, emails, blogs, advertising and even in audio and video formats. For the management, it is important that they allow a better synergy between the PR and the digital marketing teams for a greater punch in their overall brand building and marketing strategy.
The question is, how to bring together PR and digital promotion for great outcomes?
What are the types of Digital PR Strategy?
Digital PR strategies predominantly focus on publishing articles and securing backlinks from relevant websites and blogs. It also involves nurturing relationships with journalists to get mentioned in the press. However, there are a number of different ways this task can be implemented, different types of links which can be built and other important Digital PR strategies that may also be utilised.
Here are some of the most common types of Digital PR strategy:
- Publishing articles online to gain high-quality backlinks
- Networking with journalists and editors to gain backlinks
- Press releases and syndicating newsworthy content to gain press features
- Blogger outreach to gain backlinks and mentions on relevant blogs
- Influencer marketing to gain mentions on influential social media accounts
- Affiliate programs that pay bloggers who refer customers to your business a commission
- Offline press events or blogger events that aim to gain online coverage
- Sharing and syndicating infographics
Why to do Digital PR?
PR is often misunderstood, by both individuals and businesses, who don’t necessarily see what the benefits of undertaking public relations activity are, or what they could be. Traditionally, public relations has been the discipline of promoting your product, service, brand or business by using methods of mass communication, such as newspapers or magazines. In the modern era, many people talk about ‘Digital PR’, which again relates to building a presence, but using online channels to do so. The issue here is that the line between ‘traditional’ and ‘digital’ PR has become so blurred, they are now one and the same.
Unfortunately, there are some ‘traditional’ PR agencies and professionals out there who refuse to acknowledge or make an effort to understand how there is no ‘traditional’ or ‘digital PR’, there is just in fact, ‘PR’. However, newspapers all have websites, and some have switched to a digital-only approach, closing their print production altogether, and these websites have an even bigger following than the physical newspaper, with figures suggesting online readership to be anywhere between 100% and 320% more than physical copies.
What are the benefits of Digital PR?
the primary objective of DIGITAL PR is to build awareness of you or your Content/Brand with your audience through media channels which they are engaged with. For example, this means targeting relevant industry publications read by the audience or building your profile in the local area by contributing to regional publications.
- Build a relationship with your audience
Through building awareness of your brand, you will also find the opportunity to build a relationship with your audience. This relationship between a brand and its audience is key to a brand’s success – after all, people buy from people, right? The more ‘human’ or in-touch and relatable the brand is to its audience, the better the relationship will be. In addition to this, Social Media has further enhanced the opportunity for brands to communicate and build relationships with their potential customer base.
- Increase in Sales
Once your audience has an awareness of your brand and has built a relationship with it, the easier it is to sell to them, and so you are likely to be able to see an increase in sales volume. Of course, this is very much part of a long-term strategy, so don’t expect that just because you have had your brand featured in a national newspaper yesterday that sales will double today!
- Website Backlinks & Improved Search Rankings
These two aspects go hand in hand with each other, as one of the most important ranking factors is the acquisition of backlinks from credible, authoritative and relevant sources. Undertaking PR activity, such as contributing to industry-specific publications, and getting a link back to your website from them will have a positive effect on your web rankings, as Google’s algorithms will see the publication as a ‘trustworthy’ source. This is where many ‘traditional’ PR agencies miss a trick, as they fail to try and secure a link back to their clients’ website, as they are not digital marketing specialists, and therefore underestimate the value of the link.
- Easily Measurable
One of the positives of PR is that it is easily measurable. Using PR-tracking tools such as Precise (Kantar Media), or even Google Alerts, you will be able to track when and where your brand is mentioned. Similarly, if the source has included a link back to your website, this will appear in your backlink profile, which can be analysed through Majestic or Ahrefs.
Although an obvious correlation between PR and return on investment may not immediately be apparent, it can significantly increase brand awareness with your prospective customer base, and providing that your audience journey is clear, you may find that this converts into more customers.
So, there are multiple benefits to undertaking PR activity, however it is something which shouldn’t be a stand-alone strategy. Instead, it is something which compliments your overall marketing strategy, and goes hand in hand with SEO and social media.